The method to Netflix’s Marvel shows up to this point- with Daredevil Season One and Jessica Jones, has been fairly systematic, at least in regards to how it handles a villain. You spend three or four episodes, mention the baddie offhandedly, reference his baddieness, and then, boom, fourth episode has the baddie reveal and you bask in the awesome. Daredevil Season 2, however, decides to dispense with the pleasantries and instead jumps right into it.
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To say that Season 10 is uneven would be a laughable understatement.